I agree.
Except for the statement "fake meat is made to appeal to omnis." No it's not. Meat analogs were introduced by 7th Day Adventists in the 1920s. It's not some new thing that was invented to combat climate change, although the aggressive fast food marketing is due to that. Vegans or vegetarians who act like vegan meat is some appalling omni crutch are the worst kind of pretentious. Chris from the Vegan Zombie has been vegan 25 years and still prepares vegan meat products. If you don't like it, that's fine, but acting like real vegans only eat salad all day just reinforces stupid stereotypes and eating disorders. Food is psychological as well as physical and people usually enjoy foods similar to those they grew up with, at least as comfort food.
Beyond Meat, Impossible Foods and their current "food giant" competitors coming to market with their own versions of fake meat, including "blends" of real meat and fake meat, are all targeted toward omnivores/flexitarians, not vegans.
A whole bunch of fake meat products have come to market from the 1920s to present that are targeted at vegans and vegetarians such as Field Roast, Quorn, Boca, Gardein, Morningstar Farms, etc., but that's not the stuff I meant. I was talking about the current generation, post Beyond/Impossible fake meat. Targeting omnivores is a lot more profitable for companies, so that's why they do it:
This makes good business sense, since 92% of all plant-based meals were eaten by people who aren’t vegan, according to the market research company Kantar Insights. It’s a much more lucrative market to tap into than the approximately 8% of Americans who are vegan or vegetarian.
How do you convince people who are neither vegetarian nor vegan to buy plant-based food? Stop reminding people that there’s no meat, for starters.
www.fastcompany.com
But targeting omnivores also saves more animals than targeting vegans because vegans are not eating animals anyway, while every piece of fake meat eaten by an omnivore is a piece of real meat replaced on their plate, presumably.
I was wondering what the off broiler alternative was. I never liked Burger King so I have not tried an Impossible Whopper, but when I was vegetarian I used to get their microwaved garden burger if I was in a hurry, especially in LA when I was working. I'm like, are they seriously nuking an expensive Impossible Burger. I'm at least relieved that's not the case.
In America, the off broiler method is to cook the Impossible Burger from raw and frozen in the microwave. They gave me one cooked this way when I went through the drive-thru one day and it looked terrible so I brought it back and they made me a flame broiled one. I didn't ask for the off broiler method but the person making the sandwich was new or something and did it anyway.
In Germany, no off broiler method is necessary due the little pans they put the patties on before sending them through the conveyor belt grill that BK uses. Those metal pans aren't used in the U.S., they just put the frozen patties right on the grill here.
www.tmz.com
