News Plant Based/Vegan

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“Tens of millions of people in the UK eat factory farmed animals but very few are happy to look at them dead, see how they are farmed or witness how they are killed,” Viva! Campaigns’ Director and leading vegan advocate Juliet Gellatley said in a statement. “This stunt serves as a reminder that the beef burger you order or the bacon sandwich you cook isn’t a faceless ingredient; it comes from a living creature that experienced similar emotions to your beloved pets.”
 
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Reactions: Emma JC
From the 2nd paragraph of the article about Viva's truck display:

The fake corpses of a dead cat and dog, and a real dead pig, hung from butcher’s hooks with a sign above them asking “Are you an animal lover?”

I'm wondering where and how they got the pig', but the article didn't explain.
 
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“Tens of millions of people in the UK eat factory farmed animals but very few are happy to look at them dead, see how they are farmed or witness how they are killed,” Viva! Campaigns’ Director and leading vegan advocate Juliet Gellatley said in a statement. “This stunt serves as a reminder that the beef burger you order or the bacon sandwich you cook isn’t a faceless ingredient; it comes from a living creature that experienced similar emotions to your beloved pets.”

New campaigning tactics

Yesterday’s stunt marks a new era of campaigning by Viva!, the charity said. It will start using more such provocative tactics to encourage people to go vegan. The group says that such tactics are becoming more necessary as factory farming continues to expand.

Larger and more intensive animal farms are on the rise in the UK. The number of so-called mega-farms rose from 818 in 2016 to 944 in 2020 in England alone. The majority – 745 – are for chickens and other birds, while 199 hold pigs.

Undercover investigations by groups including Viva! continue to reveal that even minimum legal animal welfare standards are often not being met in the UK’s factory farms.