Some sugar is refined with bone char, so would not truly be vegan. I did not know this for a long time, was very grossed out to discover this. There are brands you can find that specifically say they are vegan if this sort of thing concerns you. I agree with you though - if I am in the mood for a dessert / treat, I am generally not concerned about how healthy it is, as long as it is vegan & delicious!This is what I don't understand, since when has sugar not been vegan. Why do they have to put sugar alternatives in it, why not just SUGAR?? Sorry, this gets to me.