I have ordered from ELF before and also pick up items from Target.
I'm not huge on makeup, so I'm definitely not as picky as some who wear it a lot or really prefer the more expensive brands, etc. etc. But for the money, I've been happy with it.
I really don't wear much makeup, a little concealer and some powder, a little lip stain. I'm also not great at applying more than that, as I've stabbed myself in the eye with the mascara brush more times than not, plus I try to put on eyeliner and I look like a bandit. *smh*
Oooo, I do see they have lip stains. I may have to try them out. I'm still searching for a good color, something natural looking.