Sociologists
Pierrette Hondagneu-Sotelo and
Michael Messner suggest that pointing the finger at the racist and homophobic attitudes of rural, poor whites — or the sexist and homophobic beliefs of brown and black men, like in criticism of rap and hip hop — draws our attention away from structures of inequality that systematically serve the interests of wealthy, white, straight, and urban men who ultimately are the main benefactors. As long as we keep our concerns on the ideological bigotry expressed by one type of loser in the system, no one notices the corporate or government policies and practices that are the real problem.
While all eyes are on the poor, rural, white, Southern bigot, we fail to see the owners of media corporations sitting comfortably in their mansions making decisions about which hilarious down-trodden stereotype to trot out next. Sexist, homophobic, and racist ideology gets a voice, while those who really benefit laugh all the way to the bank.