I, personally, believe that new vegans and vegetarians will hop on the convenient meat alternative train, and then go in one of two directions.
One group will get tired of the highly processed alternative nuggets, burgers, etc. They will go back to meat and dairy because they are unwilling to put in the research to create a balanced plant based diet.
The second group transitions to a fully plant based diet, and leaves the processed food behind, except for an occasional cheat meal. Either way, the meat alternatives market was over saturated for a product that was a cheat meal, or a transition to a fully plant based diet of veggies, fruit, legumes, nuts, etc.
I've tried a lot of the meat alternatives, and while I will be happy with a few chick'n nuggets; for the most part, I haven't been overly pleased with many of the meat alternatives. I much prefer lentils with my spaghetti recipes, chickpeas (or black beans) on my salad, tofu in my stir fry, chickpea/gluten flour seitan in my chick'n soup. I use mushrooms as a meat alternative in just about everything.
I will say that I am unwilling to give up my MorningStar Farms corndogs. A box goes in my cart every couple of weeks.
www.foodbusinessnews.net
Retail sales of fresh and frozen plant-based meat alternatives are decelerating. After two years of category sales growth, with 2020 buoyed by the COVID-19 pandemic, sales have slowed.
“We’ve seen a big deceleration,” said Chris DuBois, senior vice president of IRI’s protein practice. “Plant-based meats don’t make up 50% of the market or 25%. Despite all of the noise, it’s 1.5% of meat sales. It’s still relatively small.”
One group will get tired of the highly processed alternative nuggets, burgers, etc. They will go back to meat and dairy because they are unwilling to put in the research to create a balanced plant based diet.
The second group transitions to a fully plant based diet, and leaves the processed food behind, except for an occasional cheat meal. Either way, the meat alternatives market was over saturated for a product that was a cheat meal, or a transition to a fully plant based diet of veggies, fruit, legumes, nuts, etc.
I've tried a lot of the meat alternatives, and while I will be happy with a few chick'n nuggets; for the most part, I haven't been overly pleased with many of the meat alternatives. I much prefer lentils with my spaghetti recipes, chickpeas (or black beans) on my salad, tofu in my stir fry, chickpea/gluten flour seitan in my chick'n soup. I use mushrooms as a meat alternative in just about everything.
I will say that I am unwilling to give up my MorningStar Farms corndogs. A box goes in my cart every couple of weeks.
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Why are consumers buying fewer plant-based meat alternatives?
Retail sales are falling, and manufacturers are struggling to understand why.
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Retail sales of fresh and frozen plant-based meat alternatives are decelerating. After two years of category sales growth, with 2020 buoyed by the COVID-19 pandemic, sales have slowed.
“We’ve seen a big deceleration,” said Chris DuBois, senior vice president of IRI’s protein practice. “Plant-based meats don’t make up 50% of the market or 25%. Despite all of the noise, it’s 1.5% of meat sales. It’s still relatively small.”