The Viral Ad Campaign Run By Animals

[Bite Size Vegan]

What happens when the animals we eat get to make their own ads? What would they say to us? How would it change what we eat and how we think of them? This is the exact premise of Go Vegan World, the largest and longest-running public vegan ad campaign, spanning several countries and reaching hundreds of millions of people. In this video, hear from the woman behind the campaign, Sandra Higgins, a vegan psychologist, educator, activist, and the founder and director of Eden Farmed Animal Sanctuary, the first of its kind in Ireland, as she shares the genesis of Go Vegan World from the roots of Eden.