News Plant Based/Vegan



“A vegan diet is probably the single biggest way to reduce your impact on planet Earth, not just greenhouse gases, but global acidification, eutrophication, land use and water use.”​
t’s a concept Vox explored in an article earlier this month. It begged the question: what does a meatless future look like for farmers?​
“Truly, I cannot think of one sound ethical argument in favor of slaughtering animals for their meat.” Comis became vegan and converted his farm to grow vegetables. He also created a documentary about the journey, called The Last Pig.​
Mercy For Animals launched a project called Transfarmation .....It aids animal farmers convert their business models to animal-free ones, such as growing mushroom or hemp crops, or even producing solar and wind energy.​
 
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Vegan brand Beyond Meat is exploring alternatives to a wide variety of animal products and has filed 108 trademarks with the United States Patent and Trademark Office (USPTO). While some terms are familiar and expected, others are for potential products that Beyond Meat has not discussed publicly, including Beyond Crab, Beyond Shrimp, and Beyond Tuna in the plant-based seafood space; general terms such as Beyond Brunch, Beyond Bowls, and Beyond Deli; and new categories such as Beyond Eggs and Beyond Jerky.​
Examining Beyond Meat’s trademark applications shows that the company is looking to disrupt the global food system in a big way and from many angles, all with the mission to replace animals with plants as a food technology. Beyond Meat’s biggest competitor, Impossible Foods, has similar aspirations and with a concrete timeline. Impossible Foods CEO Pat Brown (no relation) is looking to create viable plant-based alternatives to all animal products by 2035.​