News FDA decides Hampton Creek's Just Mayo is mayo after all

[Second Summer]

In the Great Vegan Mayo Wars of 2015, eggless mayonnaise maker Hampton Creek has scored a big win.

The company says it has worked out an agreement with the US Food and Drug Administration that will let it keep the name of its “Just Mayo” vegan mayo, as long as it makes some changes to its labeling.

More: The FDA has decided that vegan Just Mayo is actually mayo after all (17. December 2015)

 

[Amy SF]

STUNNING news.

 

[ledboots]

YAY a win for the good guys

 

[Blobbenstein]

Tesco seems to have changed its mind:

The bad news first: it appears it is not coming to Tesco anytime in the near future. A few people have heard back from both the mayo company and the supermarket with the message being the same. Tesco currently has no plans to stock the cruelty-free mayo.

Just Mayo in the UK

Do they get to keep that egg shape on their label?

 

[Amy SF]

Tesco seems to have changed its mind:

Just Mayo in the UK

Do they get to keep that egg shape on their label?

If the label says egg-free, I can see where it might confuse consumers. I think it should be removed.

 

[Andy_T]

Do they get to keep that egg shape on their label?

Actually, that is what I would get rid off first.....

 

[ledboots]

Tesco seems to have changed its mind:

Just Mayo in the UK

Do they get to keep that egg shape on their label?

The new label

 

[Jeremy]

Good news... I go through at least one squeeze bottle of the chipotle Just Mayo a week thanks to my seitan sandwich addiction.

 

[KLS52]

What's the new part..."spread and dressing"?

 

[Blobbenstein]

I like what they did with the barcode....creative.

 

[Mischief]

Actually, that is what I would get rid off first.....

I really like the plant sprouting against the egg shaped backdrop. I actually think it's a very clever and creative way of expressing that it's plant based.

 

[Blobbenstein]

I like the egg image, as it makes me think of boiled eggs, which I really like as sandwich fillers...even if I know there is no egg in there I like the theatrics of pretending there is egg in there, but someone who didn't read the label would likely think there is egg in there, no that I care about that, but it does seem a little misleading.

how about this, which I just mocked up quickly:

 

[ledboots]

What's the new part..."spread and dressing"?

Smaller egg drawing, says 'egg-free' in larger font, other stuff? And the barcode is fabulous, @Blobbenstein [emoji23]

Old ^^
New vv

Edit: I like yours better Blobbenstein!

 

[Tom L.]

What's the new part..."spread and dressing"?

Looking at Ledboots' post just (harharhar) above, I'd say it's the black downarrow explaining "what is 'just'?" I like it!!!!

 

[Andy_T]

I would prefer if they simply made the shape round.

Plant against round backdrop as opposed to egg-shaped

 

[Naturebound1]

I never even paid attention to the egg shape on Just Mayo jars until this article lol. I see a jar of Just Mayo and automatically my mind starts picturing potato salad, chickpea salad sandwiches, macaroni salad, lettue and tomato sandwiches....I can't be bothered with such minute details.

 

[Calliegirl]

I would prefer if they simply made the shape round.

Plant against round backdrop as opposed to egg-shaped

But they purposely made it egg shaped to show that a plant is replacing the egg.

 

[Blobbenstein]

it doesn't look like it shows that plant is replacing egg, to me, it looks like plant and egg are in it. Looks like egg and cress.

 

[Andy_T]

To increase truth in advertising, they should make it pea-shaped (but, to be honest, how is a pea really shaped? Just ... round? Or ... a little bean-shaped?)

 

[ledboots]

I got some sirhacha Just Mayo the other day, and it is sooo good.