I'm just going to say about this that every time that guy's name is brought up, and people (whether the media or private individuals) talk about his history, his personality, his motives, there's a likelihood that this is what he wants, and what others like him in the future are envious of. (Well, I guess this is kinda obvious.)
And by saying that, I'm in no way excluding myself from all the people who are interested in how someone could be so ****ed up and who spend time discussing it. But I think it's a problem. In an ideal word, a news report about an incident like this would talk only about the victims and refer to the perpetrator as a coward, and not in any other way (not through picture of his/her face, not through what he/she was wearing, what political message he/she was trying to convey, etc.). But obviously that's never going to happen, unless the vast majority of humanity became the Borg, and made that decision collectively, right there and then and for the rest of time.