News Veganuary - TV Ad

shyvas

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We've created an ad that is slick, high-energy and thought-provoking – something that will make people realise, deep down, what they have known all along.
We really hope you like it! The ad will be aired on TV from today in the UK, the US, Germany and South America. It will also be widely
distributed across websites and social media channels.


 
I like the idea. The concept is fine. But I think it lacked something in the execution.
I fear many carnists who watch it will miss the point and see it as a "you like what you like and I like what I like" thing. IE they may see it as vegans pushing what we "like" to eat, in stead of the message you or I could clearly see in it.
 
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