Very interesting article, shyvas! And that is one good looking cookie!!
I often mix up a batch of chocolate chip cookies, bake around 10-12 cookies and refrigerate the dough. That way, I can bake a few cookies at a time and always have fresh, out of the oven cookies. I do like how the cookies come out after refrigerating the dough, too. Cool how the article mentions refrigerating it.
I also find it easier to mix up the dough and then do the baking at a later date. That way I get the mess of mixing out of the way and then do the baking all in one shot. For some reason, (laziness) I hate the mixing part.