According to Peta's Senior Programmes Manager, Yvonne Taylor:The edgy campaign shows a particularly overweight man sat on one side of a bus.
The bus seems to almost tip over but, look closely, and you'll see it's just an optical illusion.
Peta roll out controversial vegan adverts London busses | Latest News | Latest Breaking News | Daily Star (The Daily Star Online, 15. Sept. 2015)"People who insist on stuffing themselves with Sunday roasts, bacon, cheese and eggs are throwing their health under the bus," she said, highlighting the irony.