I happened to stumble on this blog (?) post last night rather indirectly and totally be accident. A friend posted that his friend was looking for a room to rent and I clicked a couple of times, saw that he works for this company. Had never heard of them (Avendra is a hospitality procurement services provider - never even heard of such a thing before), so I clicked again and found this:
www.avendra.com/company/news/2018-food-trends/?fbclid=IwAR1Ve5-d0yDQiDM1VEIxivsVCfb1kefEzTL3AXHs3n66hR4banvcudOTgCo
I found the bit about 'The Rise of the Flexitarian Diet' especially interesting. Interesting that they chose that term, and to focus on the idea of "plant-centric" rather than vegan. On the one hand, it's a good thing companies like this are taking notice, but telling that the advice was to avoid using the term 'vegan' or vegetarian because it doesn't "resonate" as well with consumers.
"Communication here is key and using terms like plant-based/plant-forward rather than vegan and vegetarian seem to resonate better with consumers."
It's only been not quite 16 mos. since becoming vegan, and I realize it took me really a long time to get here, but it feels very surreal... Eating animals feels so very 'dark ages' - it makes no logical sense whatsoever from any angle that you look at it. While I see that progress is being made, it feels so very painfully slow. These changes should have happened a century ago, IMO. *sigh*
www.avendra.com/company/news/2018-food-trends/?fbclid=IwAR1Ve5-d0yDQiDM1VEIxivsVCfb1kefEzTL3AXHs3n66hR4banvcudOTgCo
I found the bit about 'The Rise of the Flexitarian Diet' especially interesting. Interesting that they chose that term, and to focus on the idea of "plant-centric" rather than vegan. On the one hand, it's a good thing companies like this are taking notice, but telling that the advice was to avoid using the term 'vegan' or vegetarian because it doesn't "resonate" as well with consumers.
"Communication here is key and using terms like plant-based/plant-forward rather than vegan and vegetarian seem to resonate better with consumers."
It's only been not quite 16 mos. since becoming vegan, and I realize it took me really a long time to get here, but it feels very surreal... Eating animals feels so very 'dark ages' - it makes no logical sense whatsoever from any angle that you look at it. While I see that progress is being made, it feels so very painfully slow. These changes should have happened a century ago, IMO. *sigh*