There is some valuable information on the following link to prevent cot deaths. Please share with mums to be or woman that have recently given birth.
"It was one of the most successful public health campaigns ever," said chief executive of the Lullaby Trust Francine Bates.
"People did change their behaviour. It's so simple.
"Without Anne Diamond that wouldn't have happened as quickly as it did. Because she was a celebrity, a public figure, people were shocked and hurt for Anne, she was a successful journalist, she was able to mobilise the media and politicians very successfully."
Diamond's campaign meant the UK was one of the first countries in the world to adopt the new guidelines on infant sleep. Ms Bates said the NHS was "very influential" worldwide, as similar campaigns were rolled out in the United States and in Western Europe.
www.bbc.com
Homepage | Safe to Sleep
The Safe to Sleep® campaign educates parents, caregivers, providers, & others about reducing the risk of SIDS, SUID & other sleep-related infant death.
safetosleep.nichd.nih.gov
"It was one of the most successful public health campaigns ever," said chief executive of the Lullaby Trust Francine Bates.
"People did change their behaviour. It's so simple.
"Without Anne Diamond that wouldn't have happened as quickly as it did. Because she was a celebrity, a public figure, people were shocked and hurt for Anne, she was a successful journalist, she was able to mobilise the media and politicians very successfully."
Diamond's campaign meant the UK was one of the first countries in the world to adopt the new guidelines on infant sleep. Ms Bates said the NHS was "very influential" worldwide, as similar campaigns were rolled out in the United States and in Western Europe.
Cot death: How Anne Diamond helped save thousands of babies
A TV presenter's campaign changed the way we put our babies to sleep and helped save thousands of lives.
www.bbc.com
