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"It was one of the most successful public health campaigns ever," said chief executive of the Lullaby Trust Francine Bates.
"People did change their behaviour. It's so simple.
"Without Anne Diamond that wouldn't have happened as quickly as it did. Because she was a celebrity, a public figure, people were shocked and hurt for Anne, she was a successful journalist, she was able to mobilise the media and politicians very successfully."
Diamond's campaign meant the UK was one of the first countries in the world to adopt the new guidelines on infant sleep. Ms Bates said the NHS was "very influential" worldwide, as similar campaigns were rolled out in the United States and in Western Europe.
Homepage | Safe to Sleep
safetosleep.nichd.nih.gov
"It was one of the most successful public health campaigns ever," said chief executive of the Lullaby Trust Francine Bates.
"People did change their behaviour. It's so simple.
"Without Anne Diamond that wouldn't have happened as quickly as it did. Because she was a celebrity, a public figure, people were shocked and hurt for Anne, she was a successful journalist, she was able to mobilise the media and politicians very successfully."
Diamond's campaign meant the UK was one of the first countries in the world to adopt the new guidelines on infant sleep. Ms Bates said the NHS was "very influential" worldwide, as similar campaigns were rolled out in the United States and in Western Europe.
Cot death: How Anne Diamond helped save thousands of babies
A TV presenter's campaign changed the way we put our babies to sleep and helped save thousands of lives.
www.bbc.com
