ethical consumers

Hello, I have been transitioning to vegan from being vegetarian for about a year. I am questioning what is truly okay to eat since plants are indeed alive and they do indeed feel. Some plants clone themselves, does that make them okay to consume then? Is there another way? It is not to cause pain.

This finding comes from a study published in Journal of Consumer Psychology: More: People Who Turn A Blind Eye To Child Labor Tend To Ridicule 'Ethical Consumers' (4. January 2016 ) Sounds familiar?