I think Trump is one of the few politicians who not only really understands this, but has used the knowledge to develop media skills that can be used very successfully for political gain.[...] We find ourselves in a media landscape where spectacle is a proven vehicle to success. It's the reason why the line between click-bait journalism and ads is getting blurrier every day. And since political news is almost entirely consumed through media outlets, the line between politics and entertainment is disappearing. We expect that same gratification from our politicians that we do from our BuzzFeed articles. [...]
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