UK Research-Branding within the vegan food market.

Teegan_H

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Hi everyone,
I hope you are happy, healthy and safe wherever you are in the world.

I am a third-year Marketing student at Aberystwyth University currently collecting primary research for my Dissertation. As part of my research project, I am exploring the role of branding within the Vegan Food industry. Specifically, how Vegan brands use branding to influence consumer loyalty. The target audience of my research is ideally individuals following a plant-based diet, or those who have some knowledge of vegan brands within the UK food market.

Below I have attached a link to my research questionnaire. Your response if very much appreciated.
Questionnaire:
Dissertation Research Questionnaire

Many thanks!:)
 
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Lou

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On questions 5 - 9. maybe others, I stopped there, I can only choose one brand. I think that must be a mistake. The questionnaire should allow for you to select as many brands as you want.
 
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Teegan_H

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Hi Lou,
Thank you for your feedback:blush: I have adjusted the questionnaire accordingly, however some of the questions require singular answers due to future data analysis.
 

Lou

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I think questions 10 - something need to have a null or none of the above choice.

For instance in question 10, what if I don't know what the brands stand for or in question 11 I don't like any of them.

However, I'm American and I probably shouldn't be taking your survey anyway. :)
 
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Teegan_H

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I think questions 10 - something need to have a null or none of the above choice.

For instance in question 10, what if I don't know what the brands stand for or in question 11 I don't like any of them.

However, I'm American and I probably shouldn't be taking your survey anyway. :)
No at all, any feedback to make the questionnaire more user-friendly is very much appreciated. I've made some further alterations to improve the answer options of the questions you mentioned👍
 
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