News Plant Based/Vegan

All very well and good for omnivores that wish to help the environment, just not helpful for vegans unless you just want a plain patty.

Emma JC
Find your vegan soulmate or just a friend. www.spiritualmatchmaking.com
Agree. Dunkin' Donuts had the Beyond Sausage patty for a while, but they didn't offer a vegan sandwich with it. So that tells me, they too were targeting omnivores. I make a toasted English muffin sandwich with a Gardein sausage patty, some vegan butter and vegan cheese. It would be nice to be able to get that type of sandwich out once in a while. Dunkin' ended up pulling the Beyond Sausage last year. <sigh>
 
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The last few things I've caught Simply Ming, with his son, he's made a vegan version of the main dish. I can't find if this is a feature or not, but some have been very creative, and both he and his son speak highly of them.
 
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Oumph! partners with Mexican restaurant Chiquito to launch exclusive Vegan Burrito Bowl

Plant-based brand Oumph! (oumph.co.uk) has joined forces with UK restaurant chain Chiquito (chiquito.co.uk) to bring out a delicious new Chiquito Vegan Burrito Bowl (RRP £4). It contains Oumph! Salty and Smoky Soya Protein Chunks, vegetable basmati rice, bean chilli sauce, salsa, jalapeños and crushed tortilla chips all packed into a sumptuous tortilla. The divine burrito bowl, available from Iceland stores (iceland.co.uk) can be cooked straight from frozen and is ready in nine minutes, making it ideal for when you’re on the go, or simply don’t want to cook!
 
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Study finds that placing vegan cheese in the dairy aisle increases sales

A newly released study by The Plant Based Food Association featuring vegan cheese brand Violife, has discovered that sales and shopper favour-ability increases when plant-based cheese is positioned alongside dairy-based cheese in supermarkets. The investigation placed Violife in the dairy aisle at 2,000 Albertsons grocery stores in the US. Remarkably, the experiment saw exponential growth in number of Violife products sold and a rise in dollars made; even now, following the study, the re positioned Violife is far overtaking its vegan cheese sales prior to the move.
Essentially, the investigation uncovered that more shoppers are likely to serendipitous try vegan foods if they are easy to find and alongside their usual non-vegan buys, since few non-vegan customers will make a special visit to the vegan aisle for themselves. Andy Reichgut, general manager at Violife comments: “At Violife, we have always felt plant-based cheese should be merchandised where consumers shop for cheese — in the dairy section. Shoppers have been trained to find dairy alternatives in the dairy section, and most households consume both dairy and plant based cheese (more than 57 per cent). The data is clear; retailers win with stronger growth and profitability, consumers win with an improved shopping experience, and the planet wins with increased consumption of vegan cheese!”
Following the study, Violife expects to see continued gains as more supermarkets move vegan cheese to the dairy aisle.
Veganlifemag.com
 
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