News KFC to expand vegan chicken offering

[David3]

United States: During the month of February, Kentucky Fried Chicken will be serving its vegan "Beyond Fried Chicken" at 66 restaurant locations in Tennessee and North Carolina. This month-long trial will serve to measure public demand for vegan chicken alternatives.

KFC will test Beyond Fried Chicken in 2 new cities after its Atlanta trial launch drew lines around the block

KFC will test Beyond Fried Chicken in two new cities, marking the first large-scale trial run of a plant-based "chicken" by a major fast-food chain.

www.businessinsider.com

 

[MoreGreens]

I've read that KFC will cook their vegan fried chicken in the same oil as all the other food, which isn't that big a deal for the people they're marketing toward. But, as with Burger King, vegans shouldn't expect to roll up to KFC and get a legit vegan meal.

That KFC chose Nashville is tricky, imo. We have a fantastic vegan soul food restaurant called The Southern V (with beautiful 'fried chick'n') as well as a couple of vegan soul food popups. I doubt it will be the local vegans who run to KFC waxing poetic over their long lost fried chicken. Still, I hope it's a success, if only to cut down on overall animal death.

 

[David3]

That's true. The vast majority of Beyond Burger customers are flexitarians and omnivores. It's good that so many people are interested in eating less meat.
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[HappyRoxy]

I'm actually looking forward to this coming to Australia.

 

[Slinky202]

We tried this in Nashville and it was really good!

 

[PTree15]

I haven't stepped inside a KFC in almost 30 years. I might want to try this, though.

 

[beancounter]

I'm glad fast food places are starting to offer veggie options.

Not to look a gift horse in the mouth, but I wonder why.

It's a way for them to expand their customer base of course, but we're a demographic group that (relatively speaking) isn't very big.

The investment needed to implement the vegan option seems like it would out weigh the potential payoff by a wide margin.

 

[shyvas]

I'm glad fast food places are starting to offer veggie options.

Not to look a gift horse in the mouth, but I wonder why.

It's a way for them to expand their customer base of course, but we're a demographic group that (relatively speaking) isn't very big.

The investment needed to implement the vegan option seems like it would out weigh the potential payoff by a wide margin.

Yes.