Kearney, an American global management consulting firm (with no apparent links to either the meat industry or to the veg products industry) is projecting that conventional meat will comprise only 40% of the global meat market by 2040. Their analysis states that this change will be driven by novel meat replacements (hyper-realistic plant-based "meat"), and by cultured (cellular / vat-grown) meat.
Link to full report: https://www.kearney.com/documents/2...b-63a1-71d2-c081-51c07ab88ad1?t=1559860712714
Link to full report: https://www.kearney.com/documents/2...b-63a1-71d2-c081-51c07ab88ad1?t=1559860712714
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