I am not sure if vegans in Finland should be jumping for joy at the arrival of McVegan or really down in the dumps that McDonalds are in their country at all!
In the UK in the nineties there was the famous McLibel case which was a public relations disaster for McDonalds. They sued two activists for libel because they were campaigning with terms such as McDollars, McGreedy, McCancer, McMurder, McDisease, McProfits, McDeadly, McHunger, McRipoff, McTorture, McWasteful, McGarbage.
I think that this is a positive thing, and that we non-meat-eaters should thank McDonalds in Finland for this. We should give vegans a good name, and not complain about it too much.
I will confess that I do sometimes go to McDonalds and have a veggie/bean burger and an apple pie. Believe it or not, my mum and, possibly, my sister once found out that McDonalds apple pies are/were vegan...)