I think that this is a positive thing, and that we non-meat-eaters should thank McDonalds in Finland for this. We should give vegans a good name, and not complain about it too much.
I will confess that I do sometimes go to McDonalds and have a veggie/bean burger and an apple pie. Believe it or not, my mum and, possibly, my sister once found out that McDonalds apple pies are/were vegan...)