Chipotle's newest anti-factory farm campaign - video satire series

Hmm I watched the trailer, and it looks like they are concerned about what they are feeding the cows, not about the cows. I will watch the episodes though in hopes...

It is mostly about the feed and environmental concerns, not really about their welfare.
 
"Eat OUR cows, not THEIR cows" was all I managed to hear going on there.

Thing that chafes my britches is not that marketing peoples think that 99% of the human herd are morons; It's that 99.9% of the time they're right.