Per Food Business News, almost 20% of United States households purchase plant-based meat alternatives.
"Plant-based meat alternative buyers skew to millennials and Gen X households with higher incomes, according to IRI. The millennials often have higher incomes and are African American or Asian."
Link: Sustainability may raise ceiling for plant-based meat alternatives
"Plant-based meat alternative buyers skew to millennials and Gen X households with higher incomes, according to IRI. The millennials often have higher incomes and are African American or Asian."
Link: Sustainability may raise ceiling for plant-based meat alternatives